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Brand style guide
500 years of beauty, since 1971.
Drawing on the form and materials of artefacts from The British Museum’s collection of Pharaonic Egyptian artefacts, this style guide contains several cornerstones of branding: a specialised font, colour standards, and guidelines for printed and digital media production.
STYLE DESIGN
PRINT MEDIA
BRAND DESIGN
Beauty is the adjustment of all parts proportionately so that one cannot add or subtract or change without impairing the harmony of the whole. "
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- LEON BATTISTA ALBERTI
Kohl Cosmetics draws on an altered timeline where Egypt has remained under the rule of their Pharaohs to modern day, and thus draws on the cultural and lingual disparity between our current world and what could have been. The style guide seeks to restore beauty and narrative to the mundane by imbuing a hidden story in each turn of the page.
Adobe Design Award Recipient.
Kohl Cosmetics was awarded the Adobe Design Award in the 2021 QUT Interactive and Visual Design Festival.
You can visit the design festival here.
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